- What is a sales pitch?
- A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride
- Difference between Sales pitch and sales presentation?
- A sales pitch is what your team of sales professionals does all day long, on the phone or in person with clients. It’s usually one on one, and they’re pretty comfortable doing it. A sales presentation (although it’s still a sales pitch) is a bigger deal, figuratively and probably literally1. The key difference between a sales pitch and a sales presentation is that a sales pitch often includes a call to action, which involves asking the customer to sign up for a subscription service,
- buy a product or service or request more information,
Tips on presenting a good sales presentation:
Here are some tips you can use as you create your sales presentation:
- Consider the story of the content.
- Use on-brand and well-designed slides.
- Make certain your content is legally compliant.
- Use pre-made templates.
- Utilize software to help each stage of the process1.
- Additionally,
- here are some steps you can follow to help you craft a sales presentation:
- Determine your audience.
- Identify your goals.
- Choose a format.
- Create an outline.
- Develop your content.
- Practice your delivery
Here are some examples of sales presentations:
- Use simple graphics to convey meaning without text1.
- Most sales presentations are in-person affairs and include visual elements, like a sales deck, handouts, or even, for some products, an in-person demonstration of the physical products
- The techniques you use in your sales presentation can depend on your business’s purpose and its target audience
